We Design software.

End-to-end
products, made
honestly.

emethlabs is a one-person studio by Smith Shelke. We take small, opinionated software end-to-end — from the first sketch through the year-two patch — with care for craft and a stubborn belief that honest, beautifully made tools still matter.

Studio Pune, India
Founder Smith Shelke
Practice Software · Design
Status Open for work
§ 01

What we make

Two shipped products, both built and run by the studio. Small surface area, sharp focus, real users.

§ 02

Founder

emethlabs is a studio of one — Smith Shelke. A short note and the relevant record below.

Smith Shelke.
Founder · Engineer · Designer

I started emethlabs after six years of shipping product engineering at a large consumer-tech company in India. I wanted to work at a smaller scale — where one person can still hold the whole shape of a product in their head, and where every decision is mine to make and to live with.

The studio's job is to make a small number of well-considered things — our own products, and the occasional engagement for teams that care about craft. I'm comfortable across the stack, from infrastructure to interface, and most at home in the messy middle where the two meet.

SIGNED · PUNE, IN ~ smith

The record

Six years, two products, one studio.

2026 —
Founded emethlabs A small studio in Pune. Building, shipping, taking select work.
2026
Shipped clipr.shelke.dev A precise way to clip and share moments from video.
2025
Shipped loomi.fyi A small, opinionated tool. Live and in active use.
2019 — 25
Product engineering at Zomato Six years across consumer-scale product surfaces and platform.